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March: Holidays & Events to Promote This Month

Targetable
Mar 2, 2021 2:30:27 PM

β€œIt was one of those March days when the sun shines hot and the wind blows cold: when it is summer in the light, and winter in the shade.”
― Charles Dickens, Great Expectations

Major Holidays πŸ—“οΈ : The Dates You Should Know 

March is Women's History Month an annual declared month that highlights the contributions of women to events in history and contemporary society. It is celebrated during March in the United States, the United Kingdom, and Australia, corresponding with International Women's Day on March 8.

Sunday, Mar 8, 2021: International 🌐 Woman's πŸ‘© Day
International Women's Day (IWD) is celebrated on 8 March around the world. It is a focal point in the movement for women's rights.

Tuesday, Mar 17th : St. Patrick's Day ☘️ 🍻
The biggest celebratory event in March is always St. Patrick's Day. While this year street filled parting and celebration may be taking place at home, you can still think of creative solutions to reward your guests.  So think of pickup or delivery orders that can capture the magic at home like green dyed drinks or cookies. If you have outdoor dinning with television view capabilities, a March Madness viewing party is a great way to try and make things feel normal again using safe distancing and wearing masks outside. 

Sunday, Mar 28th: ✝️ Palm Sunday / ✑️ Passover
Mar 28th marks Palm Sunday for those of Christian faith and the first day of Passover for those of the Jewish faith. Being on a Sunday, family dinner specials or catering specials could be the perfect complement to the fatigue of cooking three meals a day for larger families. The end of March the weather should be warm enough in all US regions for backyard parties and family gathers so running some targeted ads for Palm Sunday or Passover. Remember those of the Jewish faith tend to avoid rice, beans, corn and other foods like lentils and edamame at Passover. So catering options for them should reflect that. 

National Food Holidays: 
Each month we try to highlight any food holidays that may help you find a promotional niche or marketing opportunity for your restaurant.

March: Fall
πŸ‚ in Spring 🌦️
Depending on your region, March can be a trickster in terms of weather. Some places fruit trees are starting to bloom, wherein other regions a good chicken soup and a warm fire is still more apropos than daring to go outside. March is the begging of spring and the vegetables you can harvest during that period showcase that as well, brussel sprouts, leeks, kale, and parsnips are all ready to be plucked. So think about those fresh vegetable 

Mar 9th: National πŸ˜‹
Meatball Day
Everyone's favorite edible meat snack has it's annual day on March 9th. Catering specials, sandwich specials, or as a discounted or free add on to pasta dishes, the meatballs super easy to promote or advertise around for any establishment with it on the menu. 

Mar 12th: πŸ‡ΊπŸ‡Έ National πŸ‘§ Girl Scout Day
After baseball, one could argue Girl Scout Cookies are one of America's most celebrated past times. Show your local Girl Scout chapter support by either buying some of their cookies and offering them as promos when ordering more than X or allow your local Girl Scout chapter to promote on your social media to work your social accounts on hyper-local levels. 
 
Mar 14th: National πŸ₯” Potato Chip Day 
The ultimate side order to any submarine, hoagie or pick your sandwich, potato chips are undoubtedly popular. Think of using them as the perfect surprise gift item to place a thank you note on March 14th to let your customer know you appreciate them and we can promise you some return visits. 

Mar 20th: National ☺️ Ravioli Day 
The earliest known mention of ravioli appears in the personal letters of Francesco di Marco Datini, a merchant of Prato in the 14th century... here we are today centuries later and ravioli is a favorite amongst families and children. Easy to make and fun to eat, Ravioli can be served in dozens of different sauces and stuffed with hundreds of items. If your restaurant style allows it, think about a special targeting working parents and use this food holiday to kick off the new special. 
 
Mar 24th: National πŸ„ Cheesesteak Day 
The Tyrannosaurus Rex of sandwiches celebrates it's national day towards the end of March. Sliced tri-tip or deli shaved, there are multitudes of ways to serve a cheesesteak. If you're a steakhouse, or subshop today is the day to promote your cheesesteak with a promotional tie in. In the nearly $22 billion-plus sandwich industry, there really isn't an experience that is comparable to that of walking into a local restaurant making fresh cheesesteaks.

Major Events: πŸ†πŸ€πŸˆ Sports!

With the Covid-19 crisis continuing to keep fans stuck at home, targeting sports fans is a great way to promote meals that can be delivered or picked up to accommodate any live sporting event.

  • Mar 18 - Apr 5: NCAAπŸ€ March Madness! 
    From March 18th and on, it's basically basketball 24/7 from Thursday to Sunday with millions of sports fans glued to their screens. Be aware of local colleges in your region which you might want to hitch your promos to and build a following using smartly timed social posts. 
  • Mar 6th & Mar 27 UFC Fight πŸ€Όβ€β™‚οΈ Nights:
    Be aware if your guests or customers are fight fans! A simple tweet or Facebook post can quickly gauge if your restaurant's audience has a passion for fight nights! Fight night promotions can be easy wins for large pickup and delivery orders as most fight nights span 2-4 hours, it can great to offer appetizers, shared items and specials for these events. 

  • NBA πŸ€ 34% Ratings Spike! 
    Ratings are up! Way up! 34% Up! Whether your community has a team or not, people are watching the NBA!

    NBA Promotion Ideas:
    • 1) Promote sharing-sized portions to drive up your average sale focused on game nights.
    • 2) Know your local listings but...
    • 3) ...don't be afraid to promote specials on nights where NBA and NHL action has national televised events. (TNT has a national basketball nights on Tuesdays & Thursdays. ESPN usually airs back to back games on Friday nights.)

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