Each generation is looking for a specific experience in your restaurant! But what are they looking for and what should you know about them?
Understanding their preferences and desires is the key to having a good marketing strategy for your restaurant. Let’s find out what Gen Z, Millennials, Gen X and Boomers want!
Gen Z : Born 1995 to 2014
What should you know about them?
- They will splurge on food! They love to treat themselves with what they like and will spend money in their cravings above all else.
- They like Fast Casual Restaurants and are looking for a quick service.
- Since they grew with technology, they expect to find all the information about your restaurant online.
- Reviews are important to them, and the best way to reach them is online.
Millennials: Born 1980 to 1994
What should you know about them?
- They love to eat out! They are always looking for new experiences.
- Fresh and natural ingredients are very important to them.
- Fast food isn’t always their favorite choice, they’d rather choose a Fast Casual Restaurant or a Fine Dining experience.
- They will always look up for an online menu before going to a restaurant.
Gen X: Born 1964 to 1980
What should you know about them?
- Organic food is a must for them! They will choose your restaurant if you offer this option.
- They are constantly looking for a family dining experience.
- Even though they are not so much into tech as other generations, they will look up reviews and appreciate online deals.
- Since they are busy with work, family, etc they are more likely to order restaurant delivery than any other group.
Baby Boomers: Born 1946 to 1964
What should you know about them?
- They will spend a significant amount of money while eating out.
- As this generation continues to age, they are looking for more healthy options.
- Good service is a must for them! They will value friendly service.
- They are used to loyalty programs and they love them, so don’t forget to have one in your restaurant.
- People often think they are not a good target for a digital marketing strategy, but they are online and they are open to new options.
✅ Conclusion
And now, how can you reach each generation in your marketing strategy?
Targetable is the virtual ad agency for your restaurant that will help you out! It will generate paid Facebook and Instagram ads specific for your business.
You’ll have ad campaigns ready to publish!
Image, text, ad spend and audience targeting all ready to go!
You can even manage all of your brands and locations in one simple feed, it’s basically a virtual ad agency for your business! You can book a demo for free so you can try it out yourself!
If you're interested in automating your ads, getting more sales, and increasing your follower count, then book a demo by clicking into the calendar below.
