There was a time when just being present on a leading social media was enough to reach a wider audience and create your voice in the digital world. But with the development of algorithms and the rising number of people on social networks, it's becoming increasingly challenging to reach your target audience.
Instagram is projected to reach over 120 million monthly active users in the United States by 2023, so it's important to understand how you can reach your potential audience, boost your credibility, and, of course, convert more sales. We believe the easiest path is using Instagram ads, that's why we gathered the top 3 benefits of advertising on Instagram — check them out!
#1 Enhanced Targeting
One of the greatest benefits of using paid advertising on Instagram is that it allows you to target your audience more precisely. You can target your customers by interests, demographics, behaviors, and much more.
But what does that mean? Well, your ad will be seen on the feeds of people that are really interested in what you're promoting, thus increasing the chance of making a sale.
#2 Raise Brand Awareness
Another great benefit of advertising on Instagram is boosting your overall brand awareness among a wider audience. The ads can reach a lot of active users nearby, making them recognize your brand, be interested in what you have to offer, and over time, it builds credibility and helps you to gain trust (and sales) from your target audience.
#3 Fit Your Budget
You're probably thinking now, "how much will I have to invest to achieve all this?". One of the best parts about Instagram ads is that you can use them no matter what your budget is. You don't need to drop thousands of dollars to make an effective campaign, it can be fitted to the amount you want (or can) spend.
✅ It's Time To Start Using Instagram Paid Advertising
As you can see, there are many benefits of advertising on Instagram. You are able to reach a wider audience, boost credibility, and convert more sales — even with a lower budget.
But if you think this is all time-consuming (and it is!), we can help you. Targetable is software that "does it for you", as our platform will create your ads, including the best pictures and catchy copy, making sure the right person sees your ad at the right time. Advertise smarter, get in touch, and schedule a demo!