Did you know that 95 million photos and videos are uploaded to Instagram every single day? The visual and mobile-first platform is mind-bogglingly popular, especially when it comes to food and restaurants!
Food is one of the most popular things for people to post on social media, especially on Instagram. There are whole accounts and particular hashtags dedicated to posting and sharing beautiful dishes of every shape, size, and locale of cuisine.
Why use Instagram? It's worth asking. Find out nine statistics that prove that your restaurant needs to market with Instagram in this article.
Why Use Instagram?
1. Instagram has Over a Billion Users
If you're looking to get your fabulous food in front of more people, Instagram is the place to do it. With over a billion users, it's a great place to connect with your potential customers who are waiting to find you online.
Instagram is a great way to connect with customers on a top-rated social media platform. Meet your audience where they are by building an active Instagram presence for your restaurant.
2. Engagement Rates with Brands on Instagram is 84 Times Higher than Twitter
People on Instagram love to like and comment on photos, videos, and stories. So much so, that engagement rates with brands are 84 times higher on Instagram than they are on Twitter. This is incredible for brands looking to make connections with their audience.
When you're selecting which social media platforms to launch as a business, keep this statistic in mind. Instagram is a great place for you to engage with current and potential customers while getting your brand out there.
3. 86% of Top Brands have Instagram Accounts
Do you want to be a top brand in your area? Consider launching an Instagram account to keep up with the competition.
Instagram will help you reach customers and other brands. Don't get left in the dust because you didn't create an Instagram account and marketing plan for your business. It's never too late to get into the Insta game.
4. Visual Data is Processed Faster by the Brain than Text
Did you know that visual data is processed 60,000 times faster by the brain than text? That is an insanely fast difference. We eat with our eyes first, and that makes Instagram the perfect platform to reach new customers because of its visual-first nature.
Use this statistic to your advantage and leverage visual content on Instagram. Try using videos, boomerangs, and images to showcase your products and services to the masses in a visually pleasing way.
5. Millennials and Gen Z use Instagram to Select Restaurants
Millennials are 99% more likely to rely on social media and online reviews than Gen X'ers and Baby Boomers. This means that if you'd like to reach the younger generations, you need to be on social media.
People check out a restaurant's Instagram before selecting where they want to eat or make a reservation. Having an Instagram account that displays the delicious food your guests will be treated to at your restaurant should be a top priority.
6. 80% of Instagram Users Follow a Business
Besides following friends, it's also common for users to support businesses on Instagram. 80% of Instagrammers follow a business to stay current, but will also follow companies if they simply like the content.
If your customer base wants to stay in the loop with your newest dishes or restaurant events, it is likely they will try to follow you on Instagram. If you don't have an established Instagram profile, it's a missed opportunity for you to stay connected to the customer.
7. The Best Time to Post is When People are Eating
Have you ever wondered what the best time to post on your restaurant's Instagram? The best time for a restaurant to post on Instagram is when people are hungry and looking at pictures on their phone: 9AM, between noon and 1PM and 8PM.
Take advantage of these prime Instagram windows and entice customers to stop by your restaurant for their next meal. You can establish a content calendar to post the right content at the right time for your business and your social media following.
8. The Most Instagrammed Food is Pizza
It's true; pizza is the most Instagrammed food followed by sushi, steak, and burgers. If you serve up any of these foods at your restaurant, take advantage of popular Instagram hashtags and promote your delicious eats!
Have you ever heard the term 'the camera eats first'? It's the latest phenomenon where people take a photo of their food to post online before they even taste it. Encourage your customers to share their dishes at your restaurant by promoting your Instagram handle and hashtag on the menu.
9. Fast-Food Restaurants Receive More Instagram Engagements than Full-Service
Are you the owner of a fast-food restaurant or quick-service restaurant? You're in luck with this statistic. Fast-food restaurants receive a 21:4 engagement ratio and full-service restaurants an 18:4 engagement ratio.
Either way, Instagram is the all-across winner in terms of engagement on social media for restaurants. The visual-first social media giant is the perfect place to flaunt your food for customers to drool over.
Ready to Post on Instagram for Marketing?
If you're ready to get your restaurant's Instagram game in tip-top shape, Targetable is here to help. Why rely on winging it, or paying for an expensive ad agency when artificial intelligence can do everything you need and more- better.