Put It in the Book: The Top Benefits of Facebook Advertising for Restaurants
by Targetable, on Jun 5, 2019 7:30:00 AM
The Top Benefits of Facebook Advertising for Restaurants
Facebook ads can seriously help your restaurant grow. Read on to learn the top benefits of Facebook advertising for your restaurant.
Trying to promote your restaurant online?
Wondering if Facebook advertising is the way to do it?
If you own a local restaurant, you need to make sure you're always looking for new ways to build your customer base and grow your business. In the modern age, there are many options for doing this and one of the best of all is to use Facebook advertising.
While you may currently be relying on traditional advertising for marketing your restaurant, Facebook advertising offers a lot of advantages that you may not know about yet.
Luckily, we've got you covered. Below we'll tell you about the top benefits of Facebook advertising for restaurants.
1. Easily Reach a Mobile Audience
One of the best things about Facebook advertising is that it's a great place to reach mobile users.
Mobile users are some of the most important because many people who are using their mobile phones will be in your city already and looking for a place to eat. Many people search for a place to eat on their phone while they're out and about, rather than when they're home on their desktop computer.
By utilizing Facebook advertising, you'll be more likely to reach these people at the right moment and convince them to give your restaurant a try.
2. Extensive Targeting Features
Another great benefit of the Facebook advertising platform is that you'll always have plenty of targeting features at your disposal when creating ads.
You'll be able to target Facebook users based on their personal interests as well as their demographics. You'll be able to aim your ad at a specific gender or age group. You can even target users who have listed a love for Chinese food in their profile.
This kind of extensive targeting can be extremely beneficial when promoting a restaurant, especially if you have a clear customer persona in mind.
3. Facebook Organic Reach Has Seen Better Days
There was a time when just about anything you posted to your Facebook business page would make it in front of the eyes of your followers. However, that is no longer the case. For businesses on Facebook, it's getting harder to reach an audience simply by posting something to your page.
New Facebook algorithms are more focused on giving users the best experience and only showing them content that they believe is interesting and relevant to them. As a result, personal posts get priority over business posts in an individual's news feed.
Despite all of this, Facebook advertising allows you to reach plenty of people in a cost-effective way. While organic reach on Facebook is all but dead, Facebook ads have never been so effective.
4. Facebook Ads Are Highly Scalable
A great thing about creating and running Facebook ads is that they are very scalable. When you have a great team behind you, you'll be able to create and optimize your ads to perfection. Once you create a great ad and have a strategy that gets results, you can repeat it ad infinitum to grow your business faster than you thought possible.
By using Facebook ads, you'll be able to increase your advertising budget to get more and more people coming to eat at your restaurant at a rapid rate.
5. Advertising Is Cost-Effective
When you use Facebook ads, you'll have access to a much more cost-effective solution that gets you more for your money than other types of advertising. If you're currently relying on traditional ads such as billboards, TV ads, or newspaper spots, the costs can add up quickly.
With Facebook advertising, you'll be able to work with as small or as large of a budget as you want and will see results either way. You'll be paying only for the people who click on your ad and interact with your business in some way. Your ads will be more effective as well because you'll be able to target potential customers much more than you would be able to with a billboard ad
Because of these things, Facebook ads can be much more cost-effective than traditional advertising methods.
6. Great For Building Brand Awareness
If you're trying to improve brand awareness for your restaurant, few things work as well as Facebook ads. Facebook ads are great for spreading the word about your restaurant in your local area and getting your name out there. Facebook ads can be optimized for various business goals, and you can optimize an ad to be shown to as many people as possible.
Additionally, Facebook encourages people to share things with their friends and family. If you run a great ad campaign to build awareness about your restaurant, you may just find that many people are sharing your ad with their friends and family and increasing your reach even further.
7. Perfect for Remarketing
One of the coolest things that you can do with Facebook ads is remarketing.
Remarketing ads are what you can use to target people who have already interacted with your business online in some way. For example, you can target your ads towards people who already like your page on Facebook. Remarketing ads are great because it is much easier to win the interest of someone who is already familiar with your restaurant compared to getting completely new customers.
Remarketing is not unique to Facebook, but Facebook Ads serves as a great platform for doing it. People use Facebook to interact with people they already know, and may just be more likely to interact with your restaurant as well.
8. Useful Analytics and Tools
Another great thing about using Facebook ads for your restaurant is that you'll be able to see everything as it's happening.
When running an ad campaign, you'll have access to as many tools and analytics as you'll need to see how your ads are performing and tweak them accordingly. These tools can help you to perfect your ads to make them better and improve conversions.
Additionally, all of the information on your audience you'll have access to can be a huge help for your business. You'll be able to better understand the demographics of your customers and you'll know what type of content and ads resonate with them.
Experiencing the Benefits of Facebook Advertising
In the digital world, there are many types of advertising out there that can help your restaurant succeed. However, the benefits of Facebook advertising are hard to beat. By using Facebook ads, you'll be able to target the perfect audience for your restaurant while tweaking your business advertising plan to perfection.
Need help with your Facebook ads campaign? Click here to join our free beta program so that you can start advertising smarter.