<img src="http://api.trustedform.com/ns.gif">


Targetable was founded in 2014 as HEROFi -  a product development agency focused exclusively on creating better consumer engagement tools for restaurants. HEROFi's work resulted in thousands of successfully executed campaigns and tens of millions in incremental revenue for its clients.  Targetable has launched as the common sense evolution of our past business. It combines learnings from thousands of individual restaurants, with our innovative tools and proven data, and the support and service of a customer-driven organization. The result is an affordable way to produce effective localized marketing for restaurants. Or as we like to call it... Targetable.  

Targetable was created and is run by an experienced team of digital entrepreneurs who have been working with restaurants for over a decade, and before that were responsible for some of the biggest digital properties in the business. We are headquartered in San Diego but believe in a policy of hiring the best talent wherever and whenever they come across our radar. This has resulted in a team of amazing and talented people who constantly broaden our perspectives and makes us better at what we do. 

Learn more about our team below:

Vlad Headshot
Vlad Edelman
CEO / Co-Founder

20 years as a senior leader in digital media and technology industries.

Previous roles with ESPN Mobile, CBS Corporation, NTN Buzztime


Trent Headshot
Trent Dethloff
President / Co-Founder

Enterprise technology leader with a focus in realtime data and products.

Previous roles with NTN Buzztime, Project Amuso, NetEscapcio SA


Rob Headshot
Rob Soni

Former Partner Matrix Partners, former General Partner Bessemer, Venture Partners


Charles Headshot
Charles Alexander
Creative Director

Previously Art Director Roubini Global Economics, Senior New Media Designer John Hancock

Core Specialties: Conceptual product development; product design; brand development, brand identities, brand evolutions, CX/UX/UI for any experience, web, or app. Past clients: Google, USA Today, Walgreens, Sony Pictures, Stones Throw Records, America's Test Kitchen (PBS) and more.


Marvin Headshot
Marvin Aquino
Art Director

Previously Senior Visual Designer Ideation Consultancy, Art Director Optimized360, Imaging Programmer Ipsos

Specializes in digital design, product design, marketing, and data driven design. Worked with brands such as Bed, Bath, & Body Works, Subway, P&G, Merrill Lynch, Starbucks, and Intercontinental Hotels Group.


Joe Headshot
Joe Downie
Senior Software Engineer

Previously Full Stack Web Developer NetSapiens, Full Stack Web Developer Financial Database Services

A results-driven, fast-learning, analytical web developer committed to maintaining cutting edge technical skills and up-to-date industry knowledge. Strong in architectural, component and interface design.


Ben Headshot
Benjamin Hyatt
Product Quality Manager

Previously Senior QE escalations member and QA manager at Kollective Technology, QA engineer/Lab Administrator VeriSign, System Administrator 3Com Corporation.

Technology professional with over ten years of experience in the software testing space. Prior to joining HEROFi, managed and led a small QA testing team which was responsible for the quality of a SaaS based streaming media platform.

I'm very excited to be a part of HEROFi and look forward to building a QA team we can all be very proud of.


Chris Katz
Director of Engineering

Previously Application Architect STATS LLC, Lead Software Engineer Wonderlic

Technology leader with almost 15 years experience developing and architecting solutions across a wide range of frameworks, languages, and cloud providers.


Maryssa McCarthy
Customer Support Engineer

Previous employment SeatAdvisor, Time Warner Cable, Gexa Energy

Providing first class customer and product support for over 15 years.

Jared Headshot
Jared Mermey
Head of Growth and Strategy

Previously Co-founder @ Tesloop; SVP Corporate Development & Platform @ Prepaid Ventures; VP Business Development & Product @ KEEPS America

Has operated, advised and consulted to startups across FinTech, Mobility, and MarTech


John Headshot
John Pascual
Director of Product

Previously Senior Product Manager CBS Interactive, Software Engineer Disney ABC Television Group

Delivered customer-facing digital experiences on both native-developed apps (Apple, Google Play, and Amazon) and web for over seven years.


Zach Prior
Senior Software Engineer

Formerly Software Engineer III STATS LLC, Software Engineering and Automated Testing Intern McKesson

Over 5 years experience delivering innovative full-stack solutions leveraging the cloud and AI to derive meaningful insights from data.


Ezequiel Headshot
Ezequiel Romero
UI Designer

Previously Design Director Genosha

Specializing in understanding users and product requirements to turn them into beautiful interfaces and experiences for over 10 years. I love to interact with everyone in the team and get involved as much as possible in every aspect. Worked with 7up, Shell, Disney, Culumbia University, among others...


Joel Headshot
Joel Zimmerman
Director of Client Operations

Previously Producer at HEROFi, Production & Wed Coordinator at TPT Twin Cities PBS.

Specializing in multimedia production, digital signage, digital media workflows, and project management. Joel is passionate about doing great work, collaboration, the NBA, and modular synthesizers.