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OnTarget with Desi Saran of Sweetberry Bowls

Targetable
Aug 5, 2021 11:15:00 AM

It’s Thursday! You know what that means? Another podcast episode! 🙌 Welcome to another episode of On Target with Targetable, where we speak with entrepreneurs about mastering the success of marketing with easy to implement tips, tricks and tools.

In this episode of OnTarget with Targetable, host Rev Ciancio is joined by Founder and CEO Desi Saran to discuss Sweetberry’s marketing in a post-COVID world, including the shift in language and technology in the restaurant space. They go on to talk about dynamic spending, an ad buying strategy that focuses on putting money into stores that would see the best return on ad spend (ROAS). 

A few key points from Desi's conversation include:

  • There’s a sense of urgency and convenience that the customer expects in our ‘post-Amazon world’. If you’re going to do delivery, your customer’s experience is no longer the restaurant, but that online experience - how easy is it to order, how fast will my order get to me. And they will pay for that convenience. 
  • Desi encourages business-owners to invest in SEO as soon as possible
  • Sweetberry has seen a 5x return on ad spend since using Targetable!

We hope you enjoy this episode and join us for more as we continue to talk with entrepreneurs around the country about what they’re doing to improve their marketing using Targetable.

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