How Targetable is helping restaurants like Pasta Design using a pure AWS Tech Stack

Oct 25, 2019 1:59:25 PM

“Targetable just works. It is fast and easy to use. I can spend a few minutes a week on my phone, approving and managing my ad campaigns that bring people in to buy our pasta.”

Laura Rodriguez
Head Chef, Co-Owner
Pasta Design
Liberty Market Food Hall
San Diego, CA



About Targetable
Targetable is a virtual ad agency that uses SaaS solutions to uncomplicate social media advertising. The platform generates full digital marketing campaigns tailored specifically for restaurants allowing them to easily set budgets, target audiences, and establish publishing schedules- all in a user-friendly format. Each new ad arrives complete with an optimized digital strategy, images, and text. 

Targetable was recently launched by HEROFi, which was founded in 2014. The underlying technology has been used in 1500+ restaurants. While the company is headquartered in San Diego, they operate a distributed, remote team that works asynchronously to accomplish goals. The founders have 20+ years of designing software for retail and are backed by top investors and advised by industry veterans.

About Pasta Design
Pasta Design is a QSR concept that offers fresh, hand-made pasta and sauces in a quick-serve format. They combine premium local ingredients and three generations of experience to create the finest pasta and ravioli possible. 

Pasta Design is located in San Diego, California and owned by a husband and wife team originally from Buenos Aires, Argentina. Growing up there, it was customary to collect your pasta for the evening in the local shop. It’s a unique experience, where you walk in, and they have every sort of pasta you can imagine. They wanted to share the joy of that experience with their customers by offering a wide assortment of different flavors, colors, and styles to choose from.


The Pasta Design Challenge
Help Pasta Design get people in the door by using Facebook and Instagram ads to reach more of their perfect customers. They’re busy restaurant owners without the time to do it themselves or the budget to hire a full-time agency.

The Targetable Challenge

  • The company infrastructure could not process the scale and variety of inbound traffic data available from a range of social media platforms and external sources at all, let alone quickly.
  • They needed to process data and create ad campaigns from thousands of SMB locations and large chains all over the United States, Oceania, and Europe with minimal latency while satisfying regional data protection and privacy regulations.
  • They needed to find a solution that was built within the AWS ecosystem to leverage the industry leader in cloud computing, including their use of of Amazon Simple Storage Service (Amazon S3), Amazon Simple Queue Service (Amazon SQS), and Amazon DynamoDB.


The Targetable Solution

  • Easy to use, mobile-ready web app built entirely on an AWS microservices architecture.
  • Leverages AWS Lambda and Amazon SQS to process inbound traffic from social media platforms and external data sources within milliseconds of arrival and significantly reduce delays and increase performance in Targetable’s processing of data.
  • Automatically scales to support inbound traffic increases without requiring staff to provision and maintain additional IT resources.
  • Targetable uses a distributed, microservice architecture, relying on the power of Amazon Simple Notification Service (Amazon SNS), AWS Lambda, and Amazon SQS to handle the triggering of events when new data arrives.


Targetable’s Benefits

  • By using AWS Lambda, Targetable easily scales to manage the inbound data and improve the ability to deliver localized digital ad campaigns to its customers.
  • Targetable also significantly reduced its server maintenance needs and improved performance across all KPI’s with the use of AWS.
  • By using a 100% AWS serverless architecture, in conjunction with AWS CloudFormation, it has been easy and simple to maintain data, application, and operational redundancies in multiple AWS Regions around the world to ensure availability and compliance with regional data privacy and protection regulations.

Pasta Design’s Benefits

  • They they no longer have to wonder if they’re doing it right. They now have a simple digital marketing solution for their restaurant that saves them time and money. 
  • They’re reaching more people, increasing brand awareness, and getting customers in the door. 
  • Targetable is an excellent asset for their business, and they're looking forward to using it for growth and success into the future.

Check out the case study!

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