Having a social media strategy for your restaurant is a must and it’s not only about getting likes and followers, did you know that you can achieve more than that?
Most of the time, people think that a successful social media campaign is full of likes, but, if you don’t have clear and defined goals, you’re probably wasting your time and effort. This probably sounds harsh but we want to share with you some examples of goals that you’ll be able to easily achieve by using Facebook and Instagram to advertise your restaurant!
Goal 1: Boost Online Reservations
Things are getting back to normal, and folks are going to start coming back to their favorite restaurants! Are you taking online reservations? They will make coming to your restaurant more convenient! How? They help you accommodate more customers and give guests more accurate wait times. By making a campaign to promote reservations, you’ll not only get a like from a potential customer, but you’ll also get a butt in a seat!?
Goal 2: Raise Brand Awareness
If you’re interested in catching new customers’ attention, this is the marketing goal you’re looking for! Awareness is critical to your business’s success; people are more likely to visit or order from your restaurant if they know something about you! How can you do it? You can make a campaign to promote your logo, slogan, essential menu items, or even reviews.
Having an online ordering system or being affiliated to third-party companies is incredibly important! It’s not only about simplifying your customers’ lives, but also about ensuring that your business can stand tall in the competitor market. But how can you get more sales if there’s so much competition? You need to have not one but several campaigns to boost online orders. Whether you want to focus on delivery or takeout, Facebook and Instagram are great tools to do this.
Goal 4: Encourage People To Sign Up For Your Loyalty Program
Do you want to make your customers feel recognized and special? Then offering a loyalty program is the key! But, what’s the point of having one if no one knows about it? If you make a campaign to promote it, you’ll not only be able to get subscriptions from your current customers, you’ll be able to get brand new customers.
If after reading this you feel overwhelmed because achieving these goals sounds like a lot of work, Targetable is the tool you need. We’ll send you out Facebook and Instagram campaigns ready to publish! We’ll make sure you have a campaign for each of your goals.
Targetable is the virtual ad agency for your restaurant that will help you out! It will generate paid Facebook and Instagram ads specific for your business.
You’ll have ad campaigns ready to publish! Image, text, ad spend and audience targeting all ready to go!
You can even manage all of your brands and locations in one simple feed, it’s basically a virtual ad agency for your business! You can book a demo for free so you can try it out yourself!
If you're interested in automating your ads, getting more sales, and increasing your follower count, then book a demo by clicking into the calendar below.