By now, everyone knows that social media is a powerful tool for engaging and connecting with your target audience. But there are some paths you have to take in order to be successful — let's find out!
We all ask ourselves, "How can I get customers through social media?" We know that a lot of social media advice sounds like it's super easy and simple to build your way to success. Most advice sounds like: First you have to start using Facebook, Instagram, and others, then you have to post frequently and that's it — now you'll find new customers.
But that's not entirely true.
Being successful in getting customers through social media requires a little more energy and strategy than this. Here are three of the best ways to get new and loyal customers through social channels:
#1: Start a Conversation
Nobody wants to feel like they're talking to themselves. You need to remember that the power of social media is that it lets you form a real relationship with your followers and customers. Your social channels are a party and your customers are your guests.
Connect with your customers by responding to comments, liking compliments and even sending DM's and re-posting their mentions. This surely will create trust to those who already know you and will help when you reach new people.
#2: Be Consistent
You have to be yourself. All the time. Real people want to interact with real businesses. Build your voice and identity and stick to it. That way your customers and prospects will know who you are and, most importantly, will remember who you are as well.
Tip: it's also important to be consistent when it comes to your schedule! Create a posting schedule and don't go too long without posting anything.
#3:Use Paid Advertising
The higher your online visibility is, greater are the chances to get more and more customers. And as organic reach on social networks continues to fall, this literally means you need to invest in social ads. This is, actually, the easiest and most effective way to create brand awareness by putting your brand in front of the right audience.
Tip: An even easier way to create the perfect ads to get more customers through socials is using Targetable, a software that will provide you smart automated content and strategy targeted to your specific needs. And all in 10-20 minutes per week.
It's clear that social media marketing has all the potential to attract new customers — but it's not that simple. You need to understand your business and your clientele in order to make them notice and order from you
If after reading this you feel overwhelmed because achieving these goals sounds like a lot of work, Targetable is the tool you need. We’ll send you out Facebook and Instagram campaigns ready to publish! We’ll make sure you have a campaign for each of your goals.
You’ll have ad campaigns ready to publish! Image, text, ad spend and audience targeting all ready to go!
You can even manage all of your brands and locations in one simple feed, it’s basically a virtual ad agency for your business! You can book a demo for free so you can try it out yourself!
If you're interested in automating your ads, getting more sales, and increasing your follower count, then book a demo by clicking into the calendar below.