--- title: "Case Study: Pasta Design - An Independent Restaurant | Targetable" description: Targetable is your virtual ad agency. Learn how we used AI to make Facebook & Instagram ads for Pasta Design -- an independent restaurant in San Diego. --- [![logo-temp](https://www.targetable.com/hs-fs/hubfs/logos/logo-temp.png?width=180&height=34&name=logo-temp.png "logo-temp")](https://www.targetable.com/home?hsLang=en) - [Product](https://www.targetable.com/product) - [Customers](https://www.targetable.com/customers) - Resources - [Blog](https://www.targetable.com/blog) - [Your Success Team](https://www.targetable.com/success) - [FAQ](https://www.targetable.com/faq) - [Partnerships](https://www.targetable.com/partnerships) - [Knowledge Base](https://www.targetable.com/knowledge) - [Help & Support](https://www.targetable.com/support) [Sign In](https://www.targetable.com/pasta-design#popup-email) [Get a Demo](https://www.targetable.com/pasta-design#popup-calendar) [![logo-temp](https://www.targetable.com/hs-fs/hubfs/logos/logo-temp.png?width=180&height=34&name=logo-temp.png "logo-temp")](https://www.targetable.com/home?hsLang=en) - [Product](https://www.targetable.com/product) - [Customers](https://www.targetable.com/customers) - Resources - [Blog](https://www.targetable.com/blog) - [Your Success Team](https://www.targetable.com/success) - [FAQ](https://www.targetable.com/faq) - [Partnerships](https://www.targetable.com/partnerships) - [Knowledge Base](https://www.targetable.com/knowledge) - [Help & Support](https://www.targetable.com/support) [Sign In](https://www.targetable.com/pasta-design#popup-email) [Get a Demo](https://www.targetable.com/pasta-design#popup-calendar) **Menu** [Sign In](https://www.targetable.com/pasta-design#popup-email) [Get a Demo](https://www.targetable.com/pasta-design#popup-calendar) - [Product](https://www.targetable.com/product) - [Customers](https://www.targetable.com/customers) - Resources - [Blog](https://www.targetable.com/blog) - [Your Success Team](https://www.targetable.com/success) - [FAQ](https://www.targetable.com/faq) - [Partnerships](https://www.targetable.com/partnerships) - [Knowledge Base](https://www.targetable.com/knowledge) - [Help & Support](https://www.targetable.com/support) ![PastaDesign-46](https://www.targetable.com/hs-fs/hubfs/PastaDesign-46.jpg?width=2048&height=1365&name=PastaDesign-46.jpg "PastaDesign-46") ![PastaDesign-32](https://www.targetable.com/hubfs/PastaDesign-32.jpg "PastaDesign-32") # "Fresh pasta needs to be made fresh every day! Who has time to manage advertising?" ## Laura Rodriguez Head Chef, Co-Owner ## Pasta Design ## Liberty Market Food Hall San Diego, CA #  A Passion For Pasta ## [Pasta Design's](http://pastadesign.com) concept is to bring fresh quality pasta to people in the style of rural Argentina and Italy neighborhoods have their own fresh pasta shop where people go and choose their pasta and share it with family or friends. ![Meet Laura and Alejandro Rodriguez of Pasta Design in Point Loma, San Diego!](https://www.targetable.com/hs-fs/hubfs/PastaDesign-31.jpg?width=2048&name=PastaDesign-31.jpg "Meet Laura and Alejandro Rodriguez of Pasta Design in Point Loma, San Diego!") # Pay To Play ## “We needed to capitalize on the lunch crowds because we’re located in the food hall near a lot of office parks. So Targetable began focusing on a 1-mile radius to bring people in for lunch. Within a week, I was seeing all kinds of new faces. We had a much bigger volume of office workers coming in for fresh pasta. It’s amazing to feel a physical change from using the software. It’s very much like ordering a ride and the car comes, you order an ad and the people come.” Laura Rodriguez Head Chef, Co-Owner Pasta Design Liberty Market Food Hall San Diego, CA ![Screen Shot 2019-09-27 at 8.27.35 PM](https://www.targetable.com/hs-fs/hubfs/Screen%20Shot%202019-09-27%20at%208.27.35%20PM.png?width=1004&name=Screen%20Shot%202019-09-27%20at%208.27.35%20PM.png "Screen Shot 2019-09-27 at 8.27.35 PM") # Families Love Pasta ## "We started targeting working parents because Targetable identified a new audience that wasn't buying lunch but ordering to-go in family sizes. Since using Targetable to find audiences that love pasta, we’ve seen a 9% increase in our monthly sales." ## **Alejandro** Rodriguez General Manager, Co-Owner Pasta Design Liberty Market Food Hall San Diego, CA ![PD-Ads-1-1-1](https://www.targetable.com/hs-fs/hubfs/PD-Ads-1-1-1.png?width=1826&name=PD-Ads-1-1-1.png "PD-Ads-1-1-1") [Sign In](https://www.targetable.com/pasta-design#popup-email) [Schedule a Demo Now](https://www.targetable.com/pasta-design#popup-calendar) ### TARGETABLE ### 225 W Wacker Dr. Suite 550 Chicago, IL 60606 [sales@targetable.com](mailto:sales@targetable.com) [support@targetable.com](mailto:support@targetable.com)   - [Home](https://www.targetable.com) - [Product](https://www.targetable.com/product) - [Customers](https://www.targetable.com/customers) - [Careers](https://www.targetable.com/careers) - [Blog](https://www.targetable.com/blog) - [FAQ](https://www.targetable.com/faq-archived) - [Partnerships](https://www.targetable.com/partnerships) - [Knowledge Base](https://www.targetable.com/knowledge) - [Support](https://www.targetable.com/support-archived) [Copyright © 2024 Targetable Sciences, Inc.](https://www.targetable.com/copyright-policy?hsLang=en)All Rights Reserved. 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