Targetable is not only very efficient from a spend standpoint, it's very quick to market. Targetable allows us to move much more rapidly and accurately than we would be able to without the Targetable solution.
James Walker - SVP, Restaurants - Nathan’s Famous
Nathan’s Famous operates 4 corporate owned locations in the greater New York metropolitan area and has a store network of over 300 franchisee locations. Further, the company developed a virtual kitchen operation under the brand Wings of New York.
Nathan’s Famous worked with an agency for traditional media, PR, and organic social media. Nathan’s Famous wanted to make a foray into paid social media advertising on Facebook and Instagram, and wanted to do so in a cost-effective manner.