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Nathan’s reached over 100,000 customers within a 4 mile radius

Targetable is not only very efficient from a spend standpoint, it's very quick to market. Targetable allows us to move much more rapidly and accurately than we would be able to without the Targetable solution.
James Walker - SVP, Restaurants - Nathan’s Famous

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About Nathan's Famous

Nathan’s Famous operates 4 corporate owned locations in the greater New York metropolitan area and has a store network of over 300 franchisee locations. Further, the company developed a virtual kitchen operation under the brand Wings of New York.

PRIOR TO TARGETABLE

Nathan’s Famous worked with an agency for traditional media, PR, and organic social media. Nathan’s Famous wanted to make a foray into paid social media advertising on Facebook and Instagram, and wanted to do so in a cost-effective manner.

THE GOALS

  • Drive local brand awareness hyper-locally around store locations.

  • Drive traffic to online ordering pages across third-party delivery applications. 

  • Introduce paid digital marketing to the brand’s marketing mix.

  • Reduce their marketing operational burdens.
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THE RESULTS

  • 100,000 customers within 4 mile radius: Within weeks, Targetable helped Nathan’s reach over 100,000 customers all within a 4 mile radius of four piloting corporate stores.

  • 17x more efficient than mailers: Targetable helped Nathan’s reach consumers 17x more efficiently than mailers.

  • Expansion to Ghost Kitchens: Nathan’s expanded use of Targetable to their ghost kitchen concept, Wings of New York.
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