The following piece ran in QSRWeb on April 7th, 2020.
The brand said in its first month of engagement with Targetable, it reached more than 100,000 customers in a four-mile radius of its three test stores. In those tests the brand saw cost-per-click numbers that are low for digital advertising, and efficiency rates more than 10 times that of traditional circulars or mailers, it said in the release.
"Targetable is fairly new in the industry, and it's forward-thinking technology like this that we are searching out to make Nathan's Famous more successful across the country, especially during our current climate," continues Walker. Targetable will roll out to franchisees in the coming months, allowing them to create area-specific campaigns to drive sales and customer engagement, something we know they need as they work to communicate with customers and drive sales as the uncertainty around coronavirus continues."
Nathan's Famous also said it expects its investment in Targetable will help franchisees reach more customers.