Facebook Ad Management: Why It's a Lot of Work

Nov 21, 2019 12:30:00 PM

Facebook ads are among the most vital advertising platforms online.

Using social media ads to supercharge your marketing strategy is a powerful move. However, it requires a lot of time and expertise that most people don't have. In this guide, we'll give you all the reasons it's more practical to hire professional Facebook Ad management than trying to do it on your own. 


1. Learning Ad Targeting Takes Time

Some of the most significant work that needs to be done on Facebook Advertising is ad targeting. There are many different ways to target your campaigns on Facebook—everything being viable options. For example:

  • Broad vs. specific
  • Location vs. demographic
  • Interest-based targeting
  • Behavior-based targeting

As you can see, this entails a substantial amount of research. Understanding the psyche of your potential customers can help you recognize their buying cycles. When they're online looking for a new restaurant to try, your Facebook ads should be there.

Research alone can be a tremendous undertaking. If you advertise yourself, it can take some time to get it right. Comparison testing for the best reach and targeting options for top-level engagement takes practice.

Restaurants need to grow their customer base continually, and a successful social media strategy can give you a big boost. By outsourcing your Facebook Ad management, you don't have to worry if you're doing it right. You can focus on what's happening in your restaurant while the professions handle your business online.

2. Finding The Right Metrics Is A Pain

Are you spending thousands of dollars, getting metrics, and not much return? Facebook Ads can be a complicated process and throwing things at it to see what sticks won't work. You wouldn't do that in other areas of your business, so why do it here? Targetable uses data and AI to find your perfect audience and make smart decisions about your restaurant's ad campaigns.

Not all metrics are the same for everyone. Many of the indicators that work for other companies can be vanity metrics for your restaurant. Facebook Ads management can help you reach more of your perfect customers and cut your cost per acquisition. 

First, decide what the objectives for your business are. Yes, sales and conversion are crucial, but more importantly, you want to have a solid understanding of your restaurant, and it's customer base. Then, match up your vision with different Facebook ad types and goals. This clarity will not only help you save money, but you'll also set yourself up for a stronger return on investment.

3. Learning Everything About Facebook Ads is Difficult

One of the reasons that Facebook Ads can be too much work is trying to master the entire system. It's constantly changing. Sure, Facebook's Ads platform is easy to do once you understand it, but the complexities are not something you can learn in just a few hours.

Targetable simplifies everything, so you never have to wonder again if you're doing it right. Managing all of your social media advertising can be as simple and straightforward as ordering lunch on your favorite food delivery app.

Targetable takes out all of the guesswork. Your ads arrive pre-made with the ad strategy and creative all set to go. All you have to decide is whether to publish, edit, or dismiss your ads. 

Creating your own ads and testing campaign strategies can be a hassle. Having a rich understanding of Facebook's ecosystem and experience in many verticals gives us the insight to make your campaigns more effective. With the experienced team of experts at Targetable handling your Facebook Ads, you'll get better results for your restaurant.

4. You Need Advertising Agility

How do you reach people who want to be unreachable? This calls for being creative when it comes to your ads.

As an evolving business, you want your advertising to be agile. It needs to have the ability to move fast, adjust to trends, and engage with customers on the go.

Doing it yourself or having your in-house team do this can be challenging. If your advertising team needs to be online and physically at the restaurant working too, quality is going to suffer somewhere.

5. Don't Put All of Your Eggs in One Basket

Facebook isn't the only Ad space out there. Many businesses use multiple Ad spaces to improve their business visibility. Managing all of these and your restaurant too can spread you or your team pretty thin.

There are plenty of other restaurants on Facebook competing for eyeballs. Running a basic Ad and expecting it to work won't bring in a game-changing amount of new customers. You want a team that gives you access to everything a full-size ad agency can do, and Targetable offers it to you at a fraction of the cost.

If you want to advertise smarter and get better results- Targetable is the solution you've been looking for.

Why Facebook Ad Management Is Right For You

With all the research, trends, and complications, you're more likely to be successful with social media advertising if you let the professionals handle your restaurant online. We can  target your exact audience and show them the right ad at the most opportune time to drive traffic to your restaurant. 

Schedule a demo with Targetable today and see how we take the guesswork out of your advertising.



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