Vlad Edelman is the CEO and Co-Founder of Targetable and is responsible for setting and executing the company's strategic vision. After building successful businesses and P&Ls for media and marketing companies such as CBS, ESPN, Newscorp, Interpublic Group and WPP - Vlad moved into the retail technology space where he has spent a decade building, deploying and managing complex technology products. In 2014, he founded a game-changing product development agency called HEROFI that focused exclusively on creating better digital consumer engagement tools for retailers such as Buffalo Wild Wings, MGM Resorts, and Westfield Malls. Targetable grew out of HEROFi's remarkable ability to successfully execute thousands of different ad campaigns that collectively drove tens of millions in incremental revenue for clients. Previously, Vladimir also served as Chief Product Officer of Buzztime - a cross-platform entertainment and enterprise technology provider in the hospitality space.