You’ve likely heard of the Facebook Pixel--that little code that does wonders in your advertising campaigns--but when people explain it to you, it can be very confusing. We promise, though, that it’s really not, and with these five simple points, you'll leave with all the information you need.
First, let's start with two keywords: measurement and optimization, keep those words in mind because they are key to the understanding of what a Pixel does for our business. Knowing this, let's go with the five things you must know to understand the Facebook Pixel.
The Facebook Pixel is simply a piece of code that is inserted into a website. And for what? Yes, back to those two keywords, to measure the effectiveness of our campaigns and based on that information, optimize them so that they are even more effective.
Once a Pixel is installed on a website, it will measure the specific actions that people perform. Among the standard actions (known as Facebook Events) that can be configured are:
And, what's all this used for? Let's remember that knowledge is power, so any information we can collect will help to make better decisions to make a business grow.
All the information that’s collected thanks to the Pixel allows us to optimize ads. We can create custom audiences, include keywords, and even target people with similar interests to those who interacted with a page. All this so that the ads are shown to the people with the greatest possibility of taking an action.
With the Pixel, we’ll also know the value of each conversion, thanks to the fact that we can assign a monetary value to it at the time that the tracking is configured. In this way, the monitoring of the conversion carried out by the Pixel will provide us with the data to calculate our return on ad spend (ROAS).
Finally, one of the things that excite us the most is the possibility of effective retargeting. And what is retargeting? It allows us to reach people who have already acted on our website; that is, people who really showed interest in our product or service. Now we can use that information from the Pixel to design a specific campaign for those people, and yes, close the deal!
Now that you understand what the Facebook Pixel is, what's next? Do you want to implement it but don't know where to start, or you just don't have the time to do it? Targetable can do it for you! We developed the Advanced Ad Buying process, in which our team of experts will create specific campaigns using your Facebook Pixel to obtain the highest possible growth for your business. If you want to know more, reach us today!
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