--- title: What You Need to Know About Acquisition Marketing description: "What You Need to Know About Acquisition Marketing\nWhat You Need to Know About Acquisition Marketing\nWhat You Need to Know About Acquisition Marketing" image: https://www.targetable.com/hubfs/IMG_9113.jpg --- [![logomark](https://www.targetable.com/hs-fs/hubfs/logomark.png?width=50&height=40&name=logomark.png "logomark")](https://www.targetable.com/) - [Why Targetable](https://www.targetable.com/why-targetable) - [Customers](https://www.targetable.com/customers) - Resources - [Resource Library](https://www.targetable.com/resources) [![Sign In](https://no-cache.hubspot.com/cta/default/5437706/34fea9e7-bd5d-4570-99ae-845d2b63b749.png)](https://cta-redirect.hubspot.com/cta/redirect/5437706/34fea9e7-bd5d-4570-99ae-845d2b63b749) [![Request a demo](https://no-cache.hubspot.com/cta/default/5437706/0ae76da8-f030-4d25-9071-32bc20d1d0e4.png)](https://cta-redirect.hubspot.com/cta/redirect/5437706/0ae76da8-f030-4d25-9071-32bc20d1d0e4) [![full logo-white](https://www.targetable.com/hs-fs/hubfs/full%20logo-white.png?width=250&height=43&name=full%20logo-white.png "full logo-white")](https://demo.neambo.com/act2) - [Why Targetable](https://www.targetable.com/why-targetable) - [Customers](https://www.targetable.com/customers) - Resources - [Resource Library](https://www.targetable.com/resources) [![Request a demo](https://no-cache.hubspot.com/cta/default/5437706/d56fb8a3-2348-4978-8420-46f8ef2727f1.png)](https://cta-redirect.hubspot.com/cta/redirect/5437706/d56fb8a3-2348-4978-8420-46f8ef2727f1) ![abstract_circles_phonehandshort](https://www.targetable.com/hs-fs/hubfs/abstract_circles_phonehandshort.png?width=1920&name=abstract_circles_phonehandshort.png "abstract_circles_phonehandshort") # [Marketing blog](https://www.targetable.com/testblog) # What You Need to Know About Acquisition Marketing by [Sample HubSpot User](https://www.targetable.com/testblog/author/sample-hubspot-user), on Oct 5, 2021 6:13:51 AM If you want to grow your business, customer acquisition is a fundamental process to understand. After all, you can’t grow if you don’t have customers, right? Acquisition Marketing takes that a step further as a strategy that focuses specifically on consumers who are aware of you and are considering making a purchase. In this article, we’ll review the key things you need to know to implement this strategy ASAP. Let’s start with the basics. When we talk about **customer acquisition**, we’re talking about the process of bringing new customers to your business. The main goal is to increase sales, but you can also: - Increase brand awareness. - Create a balance of existing and new customers. - Get new suggestions, feedback, and reviews. - Increase the opportunity of getting new investors and partners. So now that we’re clear on the definition of customer acquisition, what’s **Acquisition Marketing**? It’s a *marketing strategy that focuses on consumers who have become aware of your brand and are considering making a purchase. *It doesn’t matter if your business is large or small, all businesses need this strategy to keep growing. It’s important to know that **this** **is not the same as customer retention**. The retention strategy aims at nurturing the relationship with current customers, whereas customer acquisition has the goal of gaining new customers. 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