If you want to grow your business, customer acquisition is a fundamental process to understand. After all, you can’t grow if you don’t have customers, right? Acquisition Marketing takes that a step further as a strategy that focuses specifically on consumers who are aware of you and are considering making a purchase. In this article, we’ll review the key things you need to know to implement this strategy ASAP.

Let’s start with the basics. When we talk about customer acquisition, we’re talking about the process of bringing new customers to your business. The main goal is to increase sales, but you can also:

• Increase brand awareness.
• Create a balance of existing and new customers.
• Get new suggestions, feedback, and reviews.
• Increase the opportunity of getting new investors and partners.

So now that we’re clear on the definition of customer acquisition, what’s Acquisition Marketing? It’s a marketing strategy that focuses on consumers who have become aware of your brand and are considering making a purchase. It doesn’t matter if your business is large or small, all businesses need this strategy to keep growing.

It’s important to know that this is not the same as customer retention. The retention strategy aims at nurturing the relationship with current customers, whereas customer acquisition has the goal of gaining new customers.