What is the difference between a Campaign and an Insight?

Your SmartFeed will include both Suggested Campaigns and Insights. Please note that there are important distinctions between these two types of content. A Suggested Campaign is a draft of the actual advertisement along with its associated strategy. While on the other hand, an Insight is simply a fact or data point collected by Targetable's AI on which you're asked to agree or disagree.

Targetable utilizes your feedback on both Insights and Campaigns to gain intelligence about your restaurant so it can generate better and more effective Campaigns in the future.