Targetable’s AI is continuously learning about your restaurant. When you first sign up, the platform produces a rich profile of your restaurant. This includes basic information such as your location, open hours, menu items, and reviews on Yelp, Google, Facebook, and other sites - as well as more advanced information such as demographic breakdowns about your customers and audience. Targetable utilizes this info along with your feedback from Insights on previous Campaigns when building future Campaigns. Accordingly, your Campaigns will become “smarter” over time: more precise in targeting specific audiences and therefore, more effective in reaching the right people, at the right time, with the right message!