How do I set the Budget for a Campaign?

Follow these instructions to set or edit the Budget for a Campaign.

Please note that a Campaign's Budget can only be edited if the Campaign is in Draft status. To edit a Campaign in Draft status, click on the Campaign's card and expand the Budget & Schedule dropdown.

You can adjust the Budget by changing either the Lifetime Cost or the Daily Cost. Note that changing the length of your Campaign’s Schedule will impact the price of the Daily Cost, but will not alter the Lifetime Cost.

We generally recommend starting with $5 per day for a Campaign. That‘s enough to determine if the ad will work. From there, you can react over time and invest in Campaigns that are working while reducing the budget on those that don’t.

We’ve built our software to ensure your Suggested Campaigns always comply with Facebook’s rules. There’s no need to run a trial Campaign to check.