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Webinar: How To Optimize Your Local Advertising During COVID-19 Crisis

The 45-minute webinar, featuring Targetable CEO Vlad Edelman and Michael Moran, CEO of the global risk consultancy Transformative, took place on Thursday, March 19 at 10:30AM Pacific Time (1:30PM Eastern / 1730 GMT). Recording below. We're offering two free months of service during this unprecedented moment. Learn more >

Webinar Topics  Covered:

  • Messaging during crises
  • Advertising strategies to instill loyalty
  • Best practice in small business reactions to the Covid-19 outbreak

VLAD-HEADSHOT

Vladimir Edelman
Chief Executive Officer at Targetable | Read Vlad's letter to all restaurants >


Webinar: How To Optimize Your Local Advertising During the COVID-19 Crisis

TGT-Webinar-1080

 

State By State Information

California

California Gov. Gavin Newsom on Sunday called for all bars, nightclubs, wineries, & breweries to close, according to KTLA. Restaurants will be allowed to stay open but will be asked to decrease occupancy by 50% to keep people farther away from each other, Newsom said at a news conference. 

California (Northern, Bay Area)

In the six Bay Area counties, non-essential gatherings of any size are now banned, along with non-essential travel “on foot, bicycle, scooter, automobile or public transit.” People may travel for shopping for necessary supplies, accessing health care, and providing aid to family and friends who need assistance, and for non-residents, returning to their home outside the Bay Area. Airports, taxis, and public transit — including BART — will remain operational, but only for essential travel and people are expected to keep six feet apart when possible. Restaurants may stay open to provide takeout food only. Per SF Chronicle

Connecticut

New York Governor Andrew Cuomo announced Monday that restaurants in New York, Connecticut and New Jersey will only be open for takeout.

Illinois

All bars and restaurants will be closed to dine-in customers as of end of business Monday night, through March 30, according to WGN.

“As your governor, I can’t allow the gravity of these decisions from taking the measures that experts say will keep people safe,” said Illinois Governor JB Pritzker.

Indiana

Gov. Eric Holcomb said bars, nightclubs and restaurants are required to close for in-person dining, Fox 59 reported. Delivery and takeout services are still allowed through the end of March, according to the governor’s office.

Kentucky

Governor Andy Beshear has ordered all Kentucky restaurants and bars to close to in-person traffic. Takeout will still be an option.

Maryland

Gov. Larry Hogan ordered the shutdown of all bars, restaurants, movie theaters and gyms in Maryland, effective at 5 p.m. Monday.

Massachusetts

Governor Charlie Baker announced a ban on eating in restaurants and bars in Massachusetts due to the coronavirus concerns, WWLP reported.

Take-away and delivery services won’t be affected by the rules, nor will grocery stores or pharmacies.

Michigan

To prevent the spread of coronavirus, Gov. Gretchen Whitmer will be ordering bars to close and restaurants to stop dine-in service in Michigan Monday, according to WOOD-TV.

Under the order, takeout and delivery will still be allowed.

Whitmer said it’s too early to say how long the order will be in place.

New Jersey

New York Governor Andrew Cuomo announced Monday that restaurants in New York, Connecticut and New Jersey will only be open for takeout.

New York

New York Governor Andrew Cuomo announced Monday that restaurants in New York, Connecticut and New Jersey will only be open for takeout. Read more from WIVB in Buffalo.

Ohio

Gov. Mike DeWine announced all restaurants and bars in the state will close at 9 p.m. Sunday, except to carry out, drive-thru and delivery food and drink service, according to WCMH.

DeWine said he came to the decision after being contacted by citizens around the state sharing photos and stories of crowded bars Saturday night, despite warnings of social distancing and the governor’s edict limiting crowds to no larger than 100 people.

Pennsylvania

Governor Tom Wolf has ordered bars and restaurants to only offer takeout or delivery. The new regulations begin Monday at midnight.

Rhode Island

Rhode Island’s governor ordered all restaurants, bars, coffee shops to shut down to in-person diners until March 30, drive-thru and delivery services can remain open, according to WPRI.

Washington

Gov. Jay Inslee plans to issue an emergency declaration on Monday that would close restaurants, bars and some entertainment facilities to public visitors.

Restaurants will be able to provide take-out and delivery options. However, there will be no in-person dining.

Food Delivery Partners

According to the New Yorker, food delivery orders made up 7% of restaurant sales in the U.S. in 2016. And, since this trend is growing rapidly, it’s predicted that delivery orders will make up 40% of revenue for restaurants very soon. 

Restaurants that offer online ordering conduct between six and 20% of their business this way and see a 16% increase in sales on average. 

If your restaurant isn’t offering online ordering and delivery, you could be missing out on significant profits. Check out these delivery partners below. 

Delivery Partners

Door Dash | Sign Up
Free 30 Day Trial, up to 60% Profit on incremental orders 

Uber Eats | Sign Up
Partner with Uber Eats and do more for your restaurant. Uber Eats is a technology platform helping businesses worldwide expand their reach, delight customers, and boost their bottom line. Partner with us today.

Caviar* | Sign Up
Accept online orders with Caviar, and gain access to valuable diners in your city who turn to us when they’re hungry—from families looking for convenient restaurant delivery, to individuals wanting to pickup a quick meal, to companies catering a team lunch. Get your restaurant online with Caviar, and let us manage the delivery and pickup details. 
*Caviar requires Square POS 

Postmates | Sign Up
Grow your takeout sales by 200% with the top 3rd-party delivery platform for customer spend and retention.

ChowNow | Sign Up
ChowNow builds your restaurant it's very own online ordering system — designed to scale with your business as it grows. Take unlimited, commission-free orders through your website and custom-built mobile apps. Control your digital relationship with your customer and build loyalty through marketing campaigns. Get new customers through ChowNow’s mobile app and website. Rest assured with 24/7 customer support and a dedicated Restaurant Success Manager.

 

Financial & Business Resourcess

Grubhub and Major Cities Across the U.S. Launch Economic Relief Effort up to $100 Million for Independent Restaurants
In collaboration with the mayors of large cities across the United States who are on the front lines of the COVID-19 response efforts, Grubhub today announced it is temporarily suspending collection of up to $100 million in commission payments from impacted independent restaurants nationwide. Link

SBA to Provide Disaster Assistance Loans for Small Businesses Impacted by Coronavirus (COVID-19)
The U.S. Small Business Administration is offering designated states and territories low-interest federal disaster loans for working capital to small businesses suffering substantial economic injury as a result of the Coronavirus (COVID-19). Link

World Health Organization Guidance: Getting your workplace ready for COVID-19
In January 2020 the World Health Organization (WHO) declared the outbreak of a new coronavirus disease in Hubei Province, China to be a Public Health Emergency of International Concern. WHO stated there is a high risk of the 2019 coronavirus disease (COVID-19) spreading to other countries around the world.
Downloadable PDF

Food Safety & Handwashing Handout in English and Espanol 
When it comes to personal hygiene, hand washing is one of the most important
steps in preventing the spread of pathogens and cross-contamination. It's also one of the easiest steps! Food handlers must wash their hands before preparing food or working with clean equipment and utensils. They must also wash their hands before putting on single-use gloves.
Downloadable PDF

Restaurant Staff Explainer: What is COVID-19 Coronavirus? What Can You Do? 
Coronavirus is a respiratory illness first detected in Wuhan, China, and believed to have initially spread from animals to humans but now is spreading from person-to-person contact.
Downloadable PDF

How to Manage Your Restaurant During the Coronavirus (COVID-19) 
We’re just beginning to understand the public health impact of COVID-19, and it’s difficult to gauge how restaurants will be impacted over the coming months. 
Toast POS Resource Center

Federal Disaster Loans for Businesses, Private Nonprofits, Homeowners, and Renters
SBA provides low-interest disaster loans to businesses of all sizes, private non-profit organizations, homeowners, and renters. SBA disaster loans can be used to repair or replace the following items damaged or destroyed in a declared disaster: real estate, personal property, machinery and equipment, and inventory and business assets.
SBA Loan Center