San Diego Ad Tech Innovator in Top 1% of Thousands of Conference Applicants
SAN DIEGO, February 10th, 2020 – Targetable, the fast-growing ad tech platform that is disrupting the digital ad space, has won a prestigious invitation to Startup Grind 2020's exclusive Accelerate community, which kicks off its annual program in Silicon Valley this week.
San Diego-based Targetable is among a subset of promising startups chosen for the Accelerate program on Feb. 10, a showcase held annually on the day the kickoff of the main Startup Grind conference in Silicon Valley, which runs from Feb. 11-12.
The Accelerate community is “designed to give the most promising startups from our global community the education, network and exposure they need to accelerate their growth,” says Naman Jain, a Startup Grind organizer. “That means Targetable is not only one of the top 10% of exhibiting startups at the Startup Grind 2020 Global Conference, but that you were in the top 1% of over 4,000 total applications for this year’s Program!”
Targetable CEO and Co-Founder Vlad Edelman described the Accelerate invitation as another validation for the young company. “Startup Grind is known for its uncanny sense for choosing smart business models and disruptive technologies,” Edelman says. “To be chosen as one of their ‘best-of-show’ companies has all of us at Targetable pumped up.”
Targetable is an innovative digital marketing platform that combines Artificial Intelligence with decades of marketing experience to create social media advertising campaigns for the restaurant industry and other businesses. It’s algorithm tailors ads to match client marketing goals and target geographies, getting smarter over time as it assesses the desires and behaviors of their ideal new customers.
This year’s Startup Grind conference features participants from some of the world’s leading venture, technology and angel investors, including Sequoia Capital, Oracle, Amazon, Spark Capital, Google, Bessemer Venture Partners and Andreessen Horowitz.
Simplicity is the key to Targetable’s appeal. The Targetable app puts control of campaigns, creative and marketing decisions firmly in the hands of business owners with a simple to use interface to approve, reject or tweak ad campaigns.
Targetable handles the difficult technical issues that used to require customization and expensive outside expertise, and in doing so we vastly lowering the cost per lead. That means entrepreneurs large and small can now avail themselves of the booming digital and social media advertising marketplace without being distracted from the vital job of running their business.
Targetable was founded in 2014 as HEROFi, a product development agency focused exclusively on creating better consumer engagement tools for restaurants. HEROFi's work resulted in thousands of successfully executed campaigns and tens of millions in incremental revenue for its clients. That means Targetable draws on a wealth of intelligence from thousands of individual restaurant engagements, offering intuitive tools and the support and service of a customer-driven organization. The result is an affordable, time-and-cost efficient way to produce effective localized marketing and grow revenue for restaurants and other entrepreneurs.